single-use plastic water bottle fragments on beach

Plastic Game Changer

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I have exciting news! I’ve just finished the outline for a brand new book I’m working on to enable eco-conscious change makers to make a HUGE difference to the ocean plastic crisis by reducing plastic in their organisation.

The working titles of the book are:

Plastic Game Changer: The definitive guide to cutting plastic in your organisation


Plastic Game Changer: How you can make a difference by shrinking your organisation’s plastic footprint

The book will appeal to anyone working in an organisation that generates excessive plastic waste.

People in any role, or at any level – in businesses, schools or community organisations – who want to play a significant part in tackling the ocean plastic crisis.

The book will give them the power to be Plastic Game Changers by showing them how to rapidly and efficiently shrink their organisation’s plastic footprint.

Sign up to our email list to be among the first to hear when the book is released.

Why am I focusing on organisations rather than individuals?

Whilst individuals can make a difference to ocean plastic by making positive changes that add up over time; and governments can legislate to curb the biggest sources of plastic pollution – it will take considerable time to reach a tipping point via either of these routes.

And time is not something we have in abundance of when it comes to plastic pollution.

Despite the fact that there is no ‘away’ when it comes to this indestructible material, the amount of plastic currently produced every year globally weighs roughly the same as the entire weight of humanity!

Yet, it is projected that if we continue with our current business-as-usual practices we’ll see plastic production double over the next 20 years.

Meanwhile, it’s estimated that between 5m and 13m tonnes of plastic leaks into the world’s oceans every year – which equates to a truckload of rubbish a minute!

Once in our natural environment and oceans, plastic causes widespread harm and suffering to birds and animals as it entangles, chokes, poisons and starves – and of particular concern to humans – as it is ingested by fish that ultimately end up on our plates.

With an urgent need to stem the flow of plastic waste, the best thing we can do is reduce demand for plastic production in the first place.

Businesses, schools and organisations of all sizes are in the privileged position of being able to relatively swiftly make sweeping changes to reduce their plastic use – creating far-reaching impact and a ripple effect of positive change among suppliers, colleagues, customers, industry, competitors and their wider communities.

#PlasticGameChanger is all about being resourceful – reinventing how we do business to create a future that doesn’t involve trashing the planet.

The book is an urgent call-to-action to bring many more organisations on-board with plastic reduction strategies.

It will feature the approach I recommend in my talks & workshops and consultancy services – sharing the insights and strategies that enable my clients to use significantly less plastic.

It will also feature inspirational stories from other Plastic Game Changers – trail-blazing businesses that are already leading the way, changing the rules and shifting perceptions so that disposable, excessive and inappropriate use of plastic will very soon be a thing of the past.

The business case to use less plastic has never been stronger.

The need for people to step up the challenge has never been more urgent.

Could you be a Plastic Game Changer?

If you’re looking for inspiration to get started right away, here are 9 ways to reduce plastic in your workplace…

9 ways to reduce plastic in your workplace

Sign up to our email list to be among the first to hear when the book is released.

Follow #PlasticGameChanger accounts on Instagram, Twitter and Facebook.

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Amanda Keetley

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